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![]() ![]() Ideally, there should be nothing a visitor to your trade show exhibits & displays might want to know that someone on your booth staff can’t tell them. Give them plenty of training ahead of time, and ensure they have access to all the product and company information they could need. So, make your staff into an integral part of your presentation. After all, one of the main purposes of your trade show display is to meet and greet people! We hammer on this one a lot, but don’t underestimate the value which well-educated staff can bring to freeing up floor space. “Impossible” shapes and creative bits of engineering are also in high esteem. ![]() ![]() Have you considered using “drop” elements, rather than podiums? It’s more expensive, but creates striking visuals.īasically, if it can be moved out of the way of the customers walking, it’s probably worth considering for use in your booth design. Display items which are hung from the ceiling are visible from far away, and add “free” floorspace. Many of the most impressive entrants at this year’s CES had trade show exhibits & displays that used space in interesting and unexpected ways, such as an explosion of multicolored chairs across a back wall. Consider how you could add more elements that move up the walls, or even drop down from the ceiling. Not everything has to be laid out on tables and podiums. In some cases, you could give the app out as an exclusive at a major trade show event before it hits the app stores. They can be made for quite low rates, and are a great “giveaway” to visitors to your booth. If you have the budget, you might also investigate the possibilities of mobile apps to promote your product. It would be easy to have them email anything they’re interested in to themselves, allowing you to have their name and email in the process, of course.Īnd the more virtual goodies, the better. The ease of high-speed communications means that a lot of materials can be offloaded to servers, for visitors to browse at their leisure, download, or bookmark for later.įor example, you could have an entire library of materials available on a couple iPads on kiosks for people to browse. A booth that’s making good use of space feels whole and complete, which a theme also reinforces. This theme should also be reflected in the color design, which again, creates a single visual link between every aspect of your expo booth. Either way, it makes everything link together in a visitor’s mind. It could also be an expression of the new ideas behind your latest line, or just a common theme running through your products. It’s best if this theme reflects something currently happening in your company – a move towards greener production methods, or a shift in philosophy. This frees up creative space within the expo display for more information to be presented. It creates an instant connection between everything in a trade show display, and reduces the need to repeat your story. It’s like a rug, tying the room together. ![]() How To Make The Most Of Limited Convention Space Let’s take a look at some of the trade show display ideas you’ll need to consider when planning your expo displays and looking to optimize your use of floorspace. That makes building them a careful balancing act – how do you have the most possible stuff while still keeping your booth design open and inviting? Light, airy, accessible, and inviting are very important goals for today’s expo displays. Unfortunately, “cluttered” and “lived in” are both unpopular in trade show booth design at the moment. Ideally, of course, you want the most possible activities for visitors – things to do, materials to take home, products to buy, and so forth. Making the most of the space available is essential for a successful trade show display! However, especially if you’re dealing with a smaller booth design, you’re just not going to have all of the space available that you’d want. There’s always more stuff you want to show off, and more products that you want visitors interacting with. No matter how big or small your trade show exhibits & displays are, space is always at a premium.
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